Nada Alic is a writer and editorial director living in Los Angeles by way of Toronto. She writes short fiction as Future You: featuring original artwork by artist, Andrea Nakhla which Nasty Gal called, "more human than most humans."
By day, she is the editorial director at Society6, a print-on-demand marketplace for 300k independent visual artists and designers. She oversees all editorial operations from managing a contributor network, video production, writing, editing and strategic content partnerships. Previously, she worked as the managing editor for Athleta, a Gap Inc-owned fitness brand, and Gap Inc's social impact online magazine, "Let's Do More".
Most notably, in 2012 Nada launched the Canadian HQ for global ecomm marketplace Etsy (their largest market outside of the US). During her time there, she ran seller education programs nationally, led a multi-city national marketplace movement, won a Webby Award for the video series Etsy: Make Your Living, and established Etsy's first-ever student ambassador program. Through community programs, digital marketing and strategic partnerships, she surpassed Etsy's ambitious growth goals, year over year.