I’m a writer, editor and content strategist, based in Los Angeles. I’ve spent over a decade championing independent artists and the brands that support them by identifying and creating opportunities to help them grow. Through content, partnerships, educational materials, workshops and community organization, I’ve advocated for the growth, well-being and recognition of artists from all disciplines.
Currently, I’m working on a collection of fiction.
Editorial + Content Strategy
As the Editorial Director for Society6, a print-on-demand marketplace for +300k independent visual artists and designers, I was responsible for developing a content strategy and editorial department for the brand. I managed all editorial operations from fostering a contributor network of content creators and influencers, revamping their blog with a new CMS, layout and content verticals, overseeing a video production team, writing, producing and editing SEO-driven and brand-aligned content, art directing editorial photoshoots and product launches, and initiating strategic content partnerships.
Prior to that, I was a Content Strategist at Sew; a social impact advertising agency based in the DTLA Arts District. There, I was the managing editor for Athleta; a Gap Inc-owned fitness brand, and Gap Inc's social impact online magazine, "Let's Do More". I developed bespoke editorial calendars informed by seasonal catalogs, lifestyle content and editorial campaigns, and empowered citizen journalists and brand ambassadors to bring their unique voices and stories to both brand’s missions.
Artist Development + Community
In June of 2018, I conceived of and executed Girls Art Now! a women artist leadership summit at Urban Outfitters’ Space 15 Twenty in support of Sexy Beast for Planned Parenthood Los Angeles. The event raised over ten thousand dollars for Planned Parenthood and featured notable speakers and performers such as Kate Berlant, MUNA, Aparna Nancherla, Marawa Wamp, Zarna Surti and more.
In the Fall of 2017, I produced an artist residency in collaboration with PS ARTS, a non profit organization dedicated to providing arts education to underserved communities in Southern California. Working with illustrator Tallulah Fontaine, we developed a Matisse-inspired curriculum for the students of Whaley Middle School in Compton. Leading up to this collaboration, I hosted an art show at Werkartz gallery with 50 artists to raise money for PS ARTS.
In early 2016, I partnered with GIRLSCHOOL, a women-identified and gender expanded music festival on a collaborative gallery wall pairing 10 women-identified visual artists with 10 women-identified musicians to create original artwork for the festival.
In 2012, I launched the Canadian HQ for global ecomm marketplace Etsy (their largest market outside of the US). During my time there, I ran national seller education programs, led a multi-city national marketplace movement, won a Webby Award for the video series Etsy: Make Your Living, and established Etsy's first-ever student ambassador program. Through community programs, digital marketing and strategic partnerships, I surpassed Etsy's ambitious growth goals, year over year.
I write short fiction under the print series Future You: featuring original artwork by artist, Andrea Nakhla which Nasty Gal called, "more human than most humans." I’m currently working on a new collection of fiction.
I’ve been published in Ephemera Magazine, Storychord, Metatron Press, Nasty Gal, Dialogues, You Care Too Much, VICE, Working Not Working, Boooooooom and elsewhere. See Selected Works for more.